
Companies involved in FMCG sector supply low-cost products that are in high demand. Increasing consumer awareness regarding the benefits of natural and organic products is driving demand of wellness products. An emerging trend is that consumers are going back to their cultural roots and traditions seeking natural solutions for everyday wellbeing. They are actively looking for products which are organic, natural and herbal especially in healthcare, home and personal care and food categories.
Our focus will be on healthier products. More emphasis will be on ealth and wellness product. Up scaling packaged food and drink that are ready to use and offer speed scratch. Millennial consumers are creating their own impact on FMCG market.
Fast moving consumer goods (FMCGs) constitute a large part of consumers' budget in all countries. Retail trade in these products, that is, their supply to households, has attracted considerable interest from consumers. Women influence 80% of all purchases in Dubai, so no matter who you are, it would be foolish to discount them from your marketing strategy. It’s also worth noting the demographic split in the UAE when it comes to shopping. Female citizens spend 43% of their income on shopping – triple that of the expat population. And a third of these Emirati women spend over 60% of their monthly income on shopping.
We have associated ourselves with major brands in FMCG space and aim to reach across a huge stores & Stockiest network. AlMawa is a company for brands. We earn our consumer’s trust with the promise that each of the brands we sell enhances our shopper’s experience. We define our success on our ability to make shopping meaningful to our customers. By this means we decided to partner with such category specific brands which will enable us to create a space among the consumers across the corners. We seek to be a dominant, efficient, cost effective FMCG (Fast moving consumable goods) distributor of high quality goods.